North American expansion
Prioritize channels, retailers and categories; design the route to market and the sequence that makes growth sustainable.
Retail strategy · Market entry · Growth
From market ambition to retail reality.
Forge & Field helps brands and retailers build a credible path to growth across the United States and Canada.
Start a conversationCareer experience across leading brands and retailers
Brands and retailers where Mark has worked during his career.
Our approach
Strategy that survives contact with the shelf.
Entering a market takes more than a buyer introduction. The proposition, product, economics, supply chain and launch sequence all have to work together.
Forge & Field connects senior retail judgment with practical execution: identifying where a business can win, shaping the offer for the right partners and helping teams move from discussion to decisions.
What we do
Focused work at the point of growth.
Retail partnerships
Build retailer-specific propositions, prepare for senior conversations and develop commercial relationships with clear next steps.
Merchandising & growth
Connect assortment, pricing, seasonal timing and operating realities so a compelling idea can become a viable launch.
Founder
Mark Kenny
Mark has held senior merchandising and operational leadership roles across Walmart and Sam’s Club, and worked with Nike and Foot Locker in Europe and the United States. For the past 20+ years, he has led multibillion-dollar businesses, developing strategies that deliver scalable, sustainable growth.
Today he works with brands and retail businesses on U.S. go-to-market strategy, commercial partnerships and scaling. His perspective spans the merchant’s decision, the customer proposition and the operational detail required to deliver.
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